Texas Monthly featuring Mariano Martinez October 12 2025
How a Dallas restaurateur transformed margaritas forever
Mariano Nightline Interview
Guillermo's Road Trip to Brooklyn: Stop #1 – Dallas with Tony Romo
The Man and His Machine
It was 1971 and Mariano Martinez had just opened his first restaurant in Dallas, Texas. It was an instant sensation. However, on opening night guests were complaining about the consistency of the blended margaritas that Mariano developed using his father’s secret recipe. They complained that some were nice and cold, some were melted down and some were not cold at all. Mariano immediately addressed these complaints with his bartenders.
What Makes Us Different?
From the original frozen margarita to transforming Texas Ranch Grilling, innovation has always been at home in our kitchen. And it continues today with our custom-designed log fired grills. Using sweet mesquite wood logs, they burn hotter and faster than conventional grills, giving our fire-roasted salsa, fajitas and seafood incredible flavor.
Quality is Our Key Ingredient
It’s not just mesquite logs that give our food amazing taste, it’s the quality of our ingredients. Locally sourced, farm-fresh produce. Premium fajitas. All natural, Texas-grown chicken. Midwestern corn-fed steaks, hand selected and aged for 28 days. And, of course 100% Blue Agave tequila.
